Press Release

Season nine of American Idol is the least popular with public

One of America’s leading coupon code websites has noticed a huge rise in consumers buying online and searching for discounts at the same time as American Idol has been airing, prompting the site founder to investigate whether or not the public is tired of the format.

Season nine of American Idol may have more than two months left until the final, but it seems that Americans may be tiring of the show’s format.

A survey of more than 7,000 Americans has found that the majority, 73%, of the public feels that the show has become ‘predictable’, while 44% said that they felt it had become ‘too commercial’.

The study was commissioned by one of the most popular coupon code websites in the country, www.CouponCodes4U.com, after the site founder noticed a large jump in the traffic at the time the show aired.

The study of 7,102 people found that respondents were united in their declaration that this season is the worst in the show’s eight year history, with just 5% saying that it was their favorite so far.

12% of people who said they started watching the show in January said they had switched off already.

The majority, 29%, said that season five, which aired in 2006 and crowned Taylor Hicks as the winner, was their favorite season so far. 2005’s season four was the second most popular season, with a fifth, 21%, of respondents admitting that the season in which Carrie Underwood won the title was their favorite.

With regards to this season, the public feels that the male singers are the strongest contingent, with just a quarter, 23%, saying that a female had a chance of winning this year’s show.

When asked, “Which runner-up from the previous eight seasons was the most unlucky not to have won?”, David Archuleta, who lost out to namesake David Cook in season seven, narrowly edged out season eight runner up Adam Lambert, by a respective margin of 31% to 27%. Oscar winner Jennifer Hudson came third in the list of most unlucky runners-up, with 18% of all votes.

Retail expert Mark Pearson, founder of CouponCodes4U.com had the following to say,

“American Idol has become this huge monster of a commercial hit, and as the saying goes – what goes up, must, at some stage, come down.

“Since this series began airing in January, we’ve noticed, pretty much like clockwork, a rise in the number of people searching for money off shopping online while the episodes have aired. Maybe it’s partners or family members choosing online shopping ahead of spending time with relatives who still insist on watching the show!”

Mark continued,

“I think it has a lot to do with the fact that this will be Simon Cowell’s final season, in all honesty. The X Factor format has worked consistently well in the UK, and I have no doubt that Fox and Cowell will strike the right notes when it debuts in the States next year. It’s been said that the show will complement American Idol, but I’m not so sure.”

ENDS

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EDITORS NOTES

CouponCodes4u.com officially launched in November 2009

In pre-launch beta testing, the site managed to amass a following of over 300,000 unique users a month, with no formal marketing in place. Over 15,000 retailers are listed on the site, all of which provide discount coupons, which are redeemable at online checkout.

CouponCodes4U.com has over 100,000 coupon codes, deals and discounts live on the site, and regularly generates over $1m in sales every month, all of which point to great success in the long run for the site.